Latin America concentrates 27% of the Spanish investment abroad.
The interest of the Spanish investor is strongly increasing while the internalization of the companies grows from year to year.
The Pacific Alliance countries (Mexico, Peru, Colombia y Chile) are the favourite destinations for the Spanish brands, which leads a growing advertising investment.
In terms of media consumption, digital channels hold strong, which benefits the print press, as influencer on brand awareness.
Brilliant brands, brilliant minds, Forbes minds.